Celebrating Goodness in Motion
Aligning the transportation industry around a common effort to champion causes of social good

Our Mission

The transportation industry is the omnipresent heartbeat of our people. Without the industry — and the millions of hardworking people it consists of — our lives would be unrecognizably different. We’re committed to the connections we make every day, whether it’s on the highway, over the radio, or through our shared commitment to social good.

Non-Profits and Campaigns

Trade and Membership Organizations

Marketers & Fleet Managers




Truckers Against Trafficking

As part of the Driving Goodness mission and in recognition of the United Nations World Day against Trafficking in Humans, TAT and UPS took part in a virtual event to discuss how companies could use their supply chains to affect change and help aid law enforcement in the discovery and disruption of human trafficking networks across North America.
Watch the Webinar Now


Charlie “Rocket” Jabaley and the Dream Tour

Record producer, Ironman, brain tumor survivor, and professional speaker Charlie “Rocket” Jabaley has a story all his own. During his second Dream Tour across the United States, he’s traveling for nine months to help those in need while pursuing his lifelong dream of playing in the NBA Celebrity All-Star Game. This tour wouldn’t be possible without the “Dream Machine,” a decked-out tour bus made possible in part by Driving Goodness. Learn more about Charlie’s Dream Tour here.
The Dream Machine USA Tour


Battling Hunger with Meijer

As a major supermarket presence across the Midwestern United States, Meijer is giving back to local communities by raising awareness and battling hunger. In collaboration with Hunger Task Force, Meijer has donated thousands of pounds and thousands of dollars to benefit local communities. They also donate valuable freight surfaces to raise awareness for the Hunger Task Force mission.
Learn More About Meijer’s Hunger Relief Efforts


American Trucking Associations (ATA)

During unpresented times amid the COVID-19 pandemic, companies in the transportation industry are joining together to support their own. American Trucking Associations partnered with Protective Insurance Company to keep a supply of hand sanitizer available to truckers along major U.S. freight corridors. They’re distributing 550 gallons of sanitizer to 8 different states in order to keep truck drivers around the country as safe as possible.
Read more about COVID response here

Good People, Good Companies

The ever-changing transportation industry consists of both legacy giants and pioneering new companies that push the envelope for what is possible. The people that define these companies understand the importance of competing for innovation, but they also experience connectedness over the core values they share. These values are constantly demonstrated through acts of heroism, patriotism, and kindness throughout the industry.